The Importance of Customer Reviews for Marketing on the Internet
When you have purchased anything on the internet, then you may have seen a typical online review. Probably, you have found that aggregated “star” rating for the product that you would like to purchase or perhaps a poorly-speeded review about the user’s traumatic experience with a certain online seller. Though the customer reviews differ in their thoroughness and the comprehensibility, they would hold a really powerful effect on the customer or audience behavior and this could affect the brand’s performance.
It is certainly not a secret that the different online reviews can be very important but just how important are they for your marketing campaign? Does this have the power to make or break a sale? Is the quality or quantity of the customer reviews you have able to have a huge impact on the company?
So many online consumers would read and trust different online reviews and this is increasing. Based on a survey, around eighty-eight percent of the consumers definitely trust the online reviews just like how they do with personal recommendation and this is certainly astounding since many of the online reviews are posted by complete strangers. Also, it has been found out that around 12 percent of the population didn’t usually read the customer reviews when buying consumer products.
This means that not using the user reviews is just like missing out on a potential marketing opportunity. This is just like alienating the 88 percent of buying audience and you also deprive them of the information which they need so that they will be able to make the buying decision.
When you make use of customer reviews on the site, then there are also onsite ranking benefits that you can get. This can really have a big effect on the organic search ranking of the company in the different search engines. With every new review that you get about the product on the site, such could increase the amount of the unique content which the site would provide on the product and this actually means that you can be seen as having a higher authority and you will then have a greater chance of ranking the pages.
For any seller of services or products, it is quite important to use the customer reviews to make sure that the buying population can make an informed decision. Well, there is nothing to fear since when you have really rendered the right services to the customers, they will surely give you a positive review and more people will know about this. If this happens, then those who are having doubts with your business will surely trust you.
Source: theHOTH reviews